Ingredient firm Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia’s hair care market with a ‘natural and sustainably sourced’ biotin.
Semi-permanent hair dyes that can be applied as a shampoo and conditioner are set to be one of the biggest hits in the Asia Pacific beauty market, as evidenced by success in South Korea.
Asia is often viewed as the centre of beauty innovation. Here, Cosmetics Design rounds up galleries of the product launches that have stood out most to Mintel in the hair, skin and luxury packaging segments.
Silicone-based ingredients supplier Wacker has unveiled a series of new product launches at the PCHi event in Shanghai last week, including a hair conditioner exclusively for the China market.
Solvay’s cosmetics and personal care business division, Novecare, chose last week’s in-cosmetics Asia event as the launch pad for its natural-based hair care conditioning guar polymer in the Southeast Asia region.
It is no surprise that the latest trend in hair care has been influenced by its skin care cousin as anti-ageing properties are now taking over shampoos, conditioners and serums, and helping boost ingredient manufacturers.
The shampoo category is the best of a bad bunch in the Japanese hair care market as it struggles to deal with the declining population and falls behind oral hygiene and men’s toiletries with a CAGR of just 4.0 per cent to 2017.
The return of the in-cosmetics Innovation Zone will see a range of companies showcasing their latest products and exclusive show launches in one place in skin, hair, deodorants and much more. Here, we round up the hair care ingredients and conditioners...
The days when it was enough for a shampoo to cleanse and a
conditioner to soften are gone, said Croda's Nick Challoner,
announcing the company's new active ingredients for hair care
products.
![Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/biosynthia-targets-asian-hair-care-market-with-sustainably-sourced-biotin/15719895-1-eng-GB/Biosynthia-targets-Asian-hair-care-market-with-sustainably-sourced-biotin.jpg)
![Semi-permanent hair dyes that can be applied as a shampoo and conditioner are set to be one of the biggest hits in Asia Pacific. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/semi-permanent-hair-dyes-the-next-big-thing-to-hit-apac-mainstream-market/15604157-1-eng-GB/Semi-permanent-hair-dyes-the-next-big-thing-to-hit-APAC-mainstream-market.jpg)
![Amika is targeting localised innovation to drive success in SEA. [Amika]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amika-on-quest-to-address-diverse-hair-needs-in-sea-with-sea-buckthorn-range/17339003-1-eng-GB/Amika-on-quest-to-address-diverse-hair-needs-in-SEA-with-sea-buckthorn-range.jpg)
![Latest developments from the South Korean beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/19/korean-wave-able-c-c-kolmar-and-more-in-this-k-beauty-round-up/17357973-1-eng-GB/Korean-wave-Able-C-C-Kolmar-and-more-in-this-K-beauty-round-up.jpg)
![Able C&C has furthered its partnership with Japanese discount chain Daiso with new makeup launch. [A'pieu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/a-pieu-and-daiso-launch-exclusive-2-makeup-line/17339117-1-eng-GB/A-pieu-and-Daiso-launch-exclusive-2-makeup-line.jpg)
![Down Under Enterprises is setting sights on the Asian market as environmental sustainability and traceability become increasingly important. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/down-under-enterprises-shifts-focus-to-china-as-environmental-sustainability-traceability-come-into-the-spotlight/17304932-1-eng-GB/Down-Under-Enterprises-shifts-focus-to-China-as-environmental-sustainability-traceability-come-into-the-spotlight.jpg)
